Shown above: The final logo design.
Shown above: A scrapped logo concept.
Shown above: An advertisement for Blockbuster's streaming service.
Shown above: Mockups of merchandise.
Blockbuster Rebrand: Logos, Advertisement, & Mockups
For this project, I chose to rebrand the company Blockbuster, which is infamously known for going bankrupt because it couldn't keep up with modern streaming services. For this project, I decided to revive Blockbuster as a streaming service and made it look more modern while also catering to the viewer's nostalgia of Blockbuster. I made a new and refreshed logo, an advertisement, and mockups for products. Made in Adobe Illustrator and InDesign (2024).
